Sheri Capra previously served as director of marketing for University of Northwestern – St. Paul, brings 15 years of experience as writer, leader who increases engagement, drives campaigns

Union Gospel Mission Twin Cities has hired a veteran writer and communications strategist, Sheri Capra, to drive its marketing and communications efforts as it serves the homeless community in the Twin Cities.

“The Mission is here to transform lives and restore people to become self-sustaining, God-honoring members of our communities,” said Capra. “We often say that hope starts with a meal, but the Mission does so much more to get people on the right track.”

Capra most recently served as marketing manager for the University of Northwestern – St. Paul, where she oversaw the planning, development and execution of marketing and advertising to support the university’s goals. She also served as an adjunct professor in the school’s English department. Prior to Northwestern, she managed marketing and public relations for Sage Ink Writers, also in St. Paul and was director of communications and marketing for Hill-Murray School in Maplewood.

She brings her nonprofit marketing and communications experience to support the Mission’s donor development team, where she will manage marketing and communications strategies, creative, and brand presence to align with the Union Gospel Mission’s vision, mission, and values.

The Mission’s new marketing manager has taken several short-term trips to Haiti, where she did missions work to alleviate poverty and help restore families. She recognizes the need for work and family stability to overcome poverty.

Capra comes to the Mission during a time of increased focus on residential services and preparation for employment. Nearly 100 percent of the nonprofit’s revenue comes from donations, and donors expect their contributions to make a difference, explains VP of Development Chuck Semrow.

The new marketing manager also supports volunteer and event functions, two areas that bring supporters and Mission students together. Hundreds of people get involved with Mission efforts to help the community.

Capra holds a master’s degree in journalism from Northwestern University in Evanston, Ill. and a bachelor’s in communications from DePaul University in Chicago.

Union Gospel Mission Twin Cities provides Christ-centered, discipleship-oriented pathways and programs that restore dignity and wholeness to men, women, and children. Food, emergency shelter, housing, and holistic programming are available to help people move from homelessness to self-sufficiency. More information about the Mission, along with volunteering and other opportunities, is available at ugmtc.org.